Deschutes makes good beer. That we all know.
What you get from Deschutes that you might not get from every other brewery everywhere? Owning up to problems and mistakes.
Most of the time, a company pretty much toots its own horn and sweeps problems/mistakes under the rug as best they can. In a review of 2010 (in a blog post you can read here), Deschutes tells us what they did well. But the majority of the post deals with the missteps in 2010 (namely Black Butte XXII and the 2009 Abyss).
I wouldn't expect most companies to even mention that stuff in a review of the past year's operations on their own blog. But they do so in detail, and make you believe that they hate making mistakes.
Anyway, cheers to Deschutes for some refreshing honesty that you see very little of in corporate America.